As Word of Mouth Inspiration Officer at the 12-year-old company Brains on Fire, Geno Church has a plethora of ideas about how to get your internal and external client-base to talk up projects and initiatives that are important to them. He and two colleagues share what they have learned from years of successful marketing efforts in their new book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

The premise for their book is that even though people typically feel resistant to “marketing,” they actually market causes and communities they care about all the time. Especially with the advent of new technologies, such as Twitter, YouTube, and Facebook, individuals are speaking out, talking back, and spreading the word every single day. Church will give you insights into how to harness people’s passion and interconnectedness for your own strategies and plans.

He will give you the keys to building long-term momentum both online and offline for your product, service, or organization. Featuring ten lessons you can start building on today, Church will take you step by step through ways to inspire excitement and engage customers and other stakeholders who will advocate for you.

Church received a Bachelor’s degree in Advertising from the University of South Carolina.

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